When a person residing in India thinks of buying a mobile phone the first name that comes to mind is NOKIA. NOKIA is not just another mobile phone company in India but it has become a benchmark based on which other mobile phone companies are assessed and evaluated.
Nokia Corporation is a Finnish Corporation which deals with wireless as well as wired telecommunications. It was founded by Fredrik Idestam and currently employees 130000 personals form 120 countries. Nokia market and sell their products in more than 150 countries and develop mobile phone for all the major protocols which include GSM, CDMA and W-CDMA.
In India Nokia has played a major role in the development and growth of cellular based mobile services. The journey of Nokia in India started form the year 1995 when the first call from a Nokia Phone was made on a Nokia network. Today Nokia has a Design Studio in Bangalore, A manufacturing plant in Chennai and R & D facilities in Mumbai, Hyderabad and Bangalore.
Some of the top selling Nokia mobile phones in India include the following models,
What makes Nokia so popular among the Indian masses is their ability to understand and translate the needs of the common people. They provide a wide array of products which can be afforded by one and all. Some models such as 1680 Classic, 1650, 2626 and 6080 are available for a price which can be afforded by everyone. If someone wants to look at something a bit fancier then Nokia has the vastly popular N-series. From a business point of view Nokia provide the E90 Communicator. But Nokia does not only excel in variety, it also provides world class customer service. There are Nokia priority centers located in various parts of India. Any issues regarding any of the Nokia built mobile phones can be addressed in these centers.
Nokia’s success is not only reflected by their sales figures but also by the number of honors provided by various corporate surveys. They have been named the No 1 MNC in India by Business World in the year 2006, No 1 In telecommunication equipments vendor for 5 consecutive years from 2004 to 2008 by Voice & Data. Media- Synovate named Nokia Asia’s most trusted in the year 2006. Nokia was also named 4th most valued brand and 9the most powerful brand by Interbrand in 2007 and Millward Brown’s BrandZ in 2008 respectively.
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